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In today’s fast-paced digital landscape, new product launches play a pivotal role in a brand’s marketing and strategic planning. As consumers’ attention spans are becoming shorter and competition fiercer, nailing the first impression with an impressive launch is key to…

Chinese New Year is a rich time of cultural celebrations, vibrant festivities and communal activities. During this time, malls, markets and neighbourhoods in Singapore buzz with increased foot traffic as families and friends gather to celebrate. For brands, this is…

In the ever-evolving landscape of event management, one term has been making waves in recent years — “hybrid events”. As audiences crave more engaging and accessible experiences, event organisers are redefining the industry by seamlessly blending digital and physical realms. …

In the fast-paced event management industry, keeping up-to-date with emerging trends in Singapore is necessary. Audiences today crave engaging and novel experiences, making it imperative for event organisers to incorporate fresh features like cutting-edge technology and immersive experiences. In this…

Event production  is more than just staging an event; it’s a craft that brings visions to life. In this multifaceted process, The Live Group stands out as a leading company, offering unparalleled event planning and management services in Singapore. The…

The landscape of corporate events is ever-evolving, reflecting the increasing need for deeper connections between brands and their audience. In our experience-rich economy, engagement is crucial for successful business events. So, how does one drive this sought-after engagement in an…